Binita Soni
Founder & Creative Director
Binita Soni was destined to immerse herself in the world of jewelry. From her earliest memories, she watched her grandfather and father work with gold and diamond jewelry at their flagship store in India, which carries a rich 75 year old legacy. Binita has inherited a vast legacy, but has devoted herself to her own path. Drawing inspiration from the fusion of cultural aesthetics, Binita’s creations reflect a harmonious blend of tradition and contemporary allure.
Having lived in Mumbai, London, and Washington D.C., Binita was drawn to Miami where she was truly inspired by the city’s vibrant cultural mosaic where the rhythmic blend of diverse influences, and a perpetual atmosphere of celebration create a uniquely dynamic and enriching lifestyle. This global exposure has not only broadened her artistic influences but has also given her insight into what captivates an ever-evolving audience in the world of jewelry. Binita strives to craft pieces that not only resonate with personal stories, but also appeal to the diverse tastes of her global audience.
Our Enchanted Philosophy
Charmingly Bold
Charm is about boldly merging vibrant, playful colors and textures, sophisticated designs. It’s a celebration of life and luxury, offering pieces that are as full of personality as they are of style.
Elegant Escapades
This philosophy celebrates the adventurous spirit of chic and sophisticated design, blending playful touches with elegant forms. It appeals to those who see their jewelry as companions on their life's escapades, embodying both the thrill of adventure and the beauty of refined craftsmanship.
Playful Panache
Embracing the art of blending high-fashion elegance with a playful, spirited essence, we craft jewelry for the bold and the beautiful. It's where sophistication meets fun, creating pieces that serve as personal statements of creativity and refined taste.